Ivi, Eve, Evy, Eevee, Iv
Like the name of the First Woman. Eevee is a common coloquial name given to Evas, Eves and related names. And the advertising strategy of DIVI is to be strongly oriented towards Women.
English given name for a female, derived from the Latin name Eva , in turn originating with the Hebrew חַוָּה (Chavah/Havah – chavah, to breathe, and chayah, to live, or to give life). The traditional meaning of Eve is LIVING;.
But don’t let those heavy-weight references burden your perception of the name ivi;
Because it also sounds very much like eve, meaning evening but it also means the day before. Like Christmas Eve! It’s bringing pleasent thoughts. It can also mean a party, soiree…
Whether this makes a good case for the name for the basic DIVI particle or not, IMHO it does shed some interesting new light on the hidden meanigs within the name of DIVI itself.
Which could become useful in advertising.