Name the Smallest unit of a DIVI


#21

IVI

/iːv/

Ivi, Eve, Evy, Eevee, Iv

Like the name of the First Woman. Eevee is a common coloquial name given to Evas, Eves and related names. And the advertising strategy of DIVI is to be strongly oriented towards Women.

English given name for a female, derived from the Latin name Eva , in turn originating with the Hebrew חַוָּה (Chavah/Havah – chavah, to breathe, and chayah, to live, or to give life). The traditional meaning of Eve is LIVING;.

But don’t let those heavy-weight references burden your perception of the name ivi;

Because it also sounds very much like eve, meaning evening but it also means the day before. Like Christmas Eve! It’s bringing pleasent thoughts. It can also mean a party, soiree…

Whether this makes a good case for the name for the basic DIVI particle or not, IMHO it does shed some interesting new light on the hidden meanigs within the name of DIVI itself. :slight_smile:

Which could become useful in advertising.